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OUR STORY
A true ode to mama

Mamma, ma, momma, mammy, mater, mama, mom, mommy, mum, muzzer.Just some of all pet names we give to our mother.

Without a doubt our mamas have more pet names than anyone in the world. We all love our mother. There can be rough times but in the end your mother will always be the one that truly loves you. No matter what.

 

You just know you can always depend on her and she will just do anything for you. You can love your mother with all of your heart. But often becoming a parent yourself only makes you truly value your mother’s efforts. Realizing that it would be great to honour your mother in the best possible way. And that it just the story behind Hooyo. This global fashion brand was started by Abdi Mohamed in 2015 to honour his own mother. Still not knowing the potential of this brand, no realizing how many people over the world think similarly.

Hooyo means mama in Somalian. It reflects the respect we have for our mother. Not only is she our mother, but also she is our queen, our loyal friend and our backbone. She proudly made you who you are right now. By wearing Hooyo fashion you show respect, honour and gratefulness to your own mama and every Hooyo in the world. The ultimate way to show your gratitude to her with pride.

 

My Hooyo, fashion with respect!

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